The BLANK Method
Content Strategy
Our experience in the copywriting industry taught us that storytelling is the most effective way to communicate. Which is why building a proper brand story framework for your brand is essential.
By using our method, you’ll be able to get a proper brand story script, a well-connected brand narrative, detailed client personas, and a clear content distribution plan.
Combine all of these elements and you’ll be able to create a powerful message. Which can be translated into different kinds of contents across a multitude of channels.
Brandstorming
In the brandstorming section, we’ll build a brand story script that contains a fool-proof storytelling formula (based on Donald Miller’s StoryBrand 7 Framework).
This storytelling formula can be translated into different kinds of marketing collaterals — be it an article, Instagram post, or a video script.
Linking
The main goal for every business should be to solve their customer’s problems.
Which is why in the linking section, we’ll explore your audience’s pain points/problems and connect each one with a solution that your brand can offer.
By doing so, your audience will have a reason why they should have your brand in their lives.
Audience
In order to make sure that your message resonates with your audience, we need to put ourselves in their shoes. So that we can understand how they think, their decision making process, their interests, their day-to-day lives, and what they think about your brand.
Only by truly understanding who your audience is can we create contents that can engage and convert them into loyal customers of your brand.
Network
The distribution of contents is equally important to the content itself. Which is why it’s important to build a strategic content distribution plan.
By doing this, we can make sure that your content can reach your target audience and deliver maximum impact for your business.
Kickstart
The final part of our method is to kickstart your content creation process — based on everything we’ve formulated about your audience and your brand.
With this brand story handbook, your team will have a clear framework for the creation of your marketing collaterals. Ensuring that each and every content will be able to connect with your target audience and convert them into loyal customers of your brand.
The end result is a Brand Story Guideline as a handbook to be used for all your branding and storytelling needs
Brandstorming
In the brandstorming section, we’ll build a brand story script that contains a fool-proof storytelling formula (based on Donald Miller’s StoryBrand 7 Framework).
This storytelling formula can be translated into different kinds of marketing collaterals — be it an article, Instagram post, or a video script.
Linking
The main goal for every business should be to solve their customer’s problems.
Which is why in the linking section, we’ll explore your audience’s pain points/problems and connect each one with a solution that your brand can offer.
By doing so, your audience will have a reason why they should have your brand in their lives.
Audience
In order to make sure that your message resonates with your audience, we need to put ourselves in their shoes. So that we can understand how they think, their decision making process, their interests, their day-to-day lives, and what they think about your brand.
Only by truly understanding who your audience is can we create contents that can engage and convert them into loyal customers of your brand.
Network
The distribution of contents is equally important to the content itself. Which is why it’s important to build a strategic content distribution plan.
By doing this, we can make sure that your content can reach your target audience and deliver maximum impact for your business.
Kickstart
The final part of our method is to kickstart your content creation process — based on everything we’ve formulated about your audience and your brand.
With this brand story handbook, your team will have a clear framework for the creation of your marketing collaterals. Ensuring that each and every content will be able to connect with your target audience and convert them into loyal customers of your brand.
The end result is a Brand Story Guideline as a handbook to be used for all your branding and storytelling needs