Whether you hate it or love it, Valentine’s Day is one of the most profitable holidays for many businesses. Valentine’s Day Copywriting
No, Valentine’s is so much more than just a celebration for couples in love. Nowadays, thanks to the marketing efforts of businesses, Valentine’s is a day to celebrate all kinds of love that can be shared with friends, family, or even yourself!
This is why if you’re not advertising your products for Valentine’s day, you’re missing out!
But before you get all excited about sending out those promotional emails or creating your own marketing campaigns, you need to be aware that other businesses will also be jumping at the chance to reap the benefits of V-Day.
So, how can you stand out from a sea of suitors and win your customer’s hearts? Check out our heart-winning Valentine’s Day copywriting guide down below!
3 Things to remember when creating your Valentine’s Day advertisement
1. Don’t let the single guys & gals feel left out!
Inclusivity is important — especially when single men and women made up a significant portion of shoppers during Valentine’s.
There are a lot of people who are looking to buy the perfect gift for their closest friends, family, colleagues, or even pets! So, when creating your V-Day ads, be sure to target this particular group of shoppers to buy gifts for their loved ones.
2. Speak to self-gifters
Everyone needs to treat themselves once in a while. This statement became the basis of the self-gifting phenomenon which basically encourages people to indulge themselves in self-love.
You can play into the self-love trend by speaking to self-gifters. You can use phrases like “You’ve earned it” to entice people into practicing self-love by purchasing Valentine’s gifts for themselves.
3. Early-bird & last-minute shoppers
There are 2 types of shoppers during the holidays — and as a marketer, it is best if you can cater to both.
To win the early-bird shoppers, be sure to start your Valentine advertising as early as the start of February. By doing so, you’ll allow them the chance to secure their gifts ASAP and keep them from straying to your competitors.
As for the procrastinators or last-minute shoppers, offer them tailored gift-guides so they can easily choose and buy their gifts without having to waste more time! To make the offer even more irresistible, include a special discount and be sure to create a sense of urgency in your message.
Don’t Send Out Your Valentine’s Day Emails Before You Do This
1. Write a sexy subject line
When creating email marketing campaigns, the single most important thing to do is to come up with an irresistible subject line.
Simply writing “Valentine’s Day Promo” or “Happy Valentine’s Day” is NOT going to cut it anymore.
Your target audience has been receiving the same old bland email. So, stand out by doing something creative! You can combine Valentine’s Day theme with your industry for instance. Or better yet, play around with your brand or product name!
- Sweets for your sweetheart — 30% off today
- Wine and dine your way to their heart (Limited slots)
- Looking for something bold & sexy for your love?
- One for you, one for your Valentine
- Better than roses! Get 10% off
- 5 creative gift options for your love
- You’re the one! ← What she’ll say when you get her this gift
- Nothing says “I love you” like …
2. Create irresistible offers & wish-lists
“What should I get her?”, “I have no idea what he likes”, “Argh! I’m so confused!”.
Choosing the perfect Valentine gift is not an easy task. As a marketer or business owner, your job is to remove all barriers that keep your customers from buying from you and make shopping an easy-breezy experience!
You can do that by creating tailored gift guides/wishlists that they can focus on, instead of having them scroll through countless product options (which will just make them confused and overwhelmed).
To make your offer even more enticing, spice up your V-day email by creating a sense of urgency and promotions.
You can include words like “Free shipping”, “Limited time”, “20% off”. That way, your potential customers will feel the need to check out their shopping cart ASAP!
3. Let their imagination run wild with clever storytelling
The mind is a powerful tool that marketers often overlook. So, in order to win big this V-Day, be sure to leverage the power of storytelling in your email marketing campaign.
How can you do that? Instead of simply telling your customers to buy your product, entice them with the promise of what they can do with your product.
For example, instead of saying that you’re selling sexy lingerie, you can craft a story around your product.
Something along the lines of “Spice up your love life” or “Give him something to unwrap tonight” will jumpstart their imagination & make them picture wearing your product. And this will increase the possibility of them hitting that “Buy Now” button.
Need help applying our Valentine’s Day copywriting guide to your campaign?