As business owners or marketers, we’re constantly looking for ways to gain new leads in hopes of converting them into customers. One of the best ways to do this is through lead magnets. ebook lead magnet
Just like the name suggests, a lead magnet is something valuable you offer to a lead. In exchange for it, they will give you their email address or phone number. One of the most common (and effective) forms of lead magnets is eBook.
Why eBooks?
When you are constantly on the lookout for new leads, your audience is constantly on the lookout for value.
People desire to gain valuable knowledge and become experts in a particular field, and eBooks help them achieve just that.
Aside from being extremely easy to share and promote across different platforms, eBooks also allow you to position yourself as an authority in your field. As a result, your brand will gain more awareness and you can win the trust of your potential customers easily.
However, creating an attractive eBook lead magnet is not easy. It takes time and effort — something that busy business owners or marketers just do not have.
Plus, with the many benefits it provides, other businesses are aware of how powerful eBook lead magnets can be and most likely have created one for their own business. So how can you make yours stand out from the crowd?
Luckily, we have a solution for you. Here’s a quick 5-step tutorial to create a value-packed eBook that will attract leads without having to stress yourself out.
Creating an attractive eBook lead magnet
Step #1: Obviously, research!
Don’t jump the gun by thinking of titles straight away. If you want to do something properly, first, you need to do your research.
The easiest way to find out what kind of topic resonates with your audience is to look at the most popular content on your website or social media. Or better yet, ask them directly what kind of eBook will they find most useful.
This way, you can narrow down the topic ideas, and ensure that your lead magnet will actually attract ideal leads.
Step #2: Picking a Title
Just like other forms of content, the title or headline determines whether you can win the attention of your audience.
When picking your eBook title, being direct and specific always works best. “5-Step Storytelling Formula To Create Highly-Engaging Content” is much more appealing than “Using Storytelling For Your Content”.
Using numbers in your title and infusing power words like ‘boost’, ‘highly-engaging, or ‘win’ will make your eBook seem extremely attractive in the eyes of your potential leads.
Step #3: Putting your content together
You might expect that this part of the process will be challenging and time-consuming, but it’s not a hard as you think!
Here’s why: You don’t have to start from scratch. The smartest (and easiest) way is to repurpose previous articles and transform them into a single eBook. All you have to do is do a little tweaking here and there, expand on several sections with original content, and voilà!
After you have the main content, all you need to do is make it look like a proper eBook. You can do this by adding sections like introduction, table of contents, and a little about you or your brand.
Remember to break up your text with headings, bullet points, and highlight important sections to make your content well-organized and easy to read (long paragraphs will scare your readers off, trust me).
Lastly, you should also include visuals (images, graphs, statistics) in your eBook to make your lead magnet visually appealing and help you drive your point home.
#4: Designing your eBook
No, you don’t have to possess any graphic design skills to make your eBook look visually pleasing. There are a lot of different design tools like Canva or Designrr, that allow you to play around with different layouts and designs for your eBook.
Just keep in mind these design tips:
- Cover matters: Yes, your audience will judge your eBook by its cover—so make sure it looks enticing.
- Consistency: Whether it’s the margin, font, or colors, try to be consistent in your design choices so that your eBook lead magnet will look professional.
- Prioritize readability: Choose classic fonts (like Calibri or Arial), adjust your font sizes and spacing to ensure that your content is clear and easy to read.
- Less is more: Don’t let the colors/designs distract the readers from the main content. Choose one or two that are in line with your brand, and a secondary color to draw attention to certain sections.
- Format: Don’t forget to convert your eBook to a PDF format, so it can be opened and shared across different devices and platforms.
#5: Publish and promote!
Finally, it’s time to publish and promote your eBook lead magnet! Promote it on your social media, send out a teaser to your email list, create a landing page—do everything you can to get the word out!
After that, all you have to do is sit back and watch as the lead magnet attracts a wave of potential leads to your doorstep.
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