Best Cold Emailing Tool: Criteria and Comparison

Cold emailing is one of the most popular marketing strategies today. It is considered to be one of the best ways to reach out to new prospects and close more leads. 

However, for some people, it can be a difficult and time-consuming task. But with technological advancements, now there are various cold emailing tools available that can make your job as a marketer so much easier. 

The key to gaining the most out of your cold email marketing is to master the tricks and leverage the right tools — and today we’re going to help you do just that. 

How to choose the right cold emailing tool

Image by Kate Stejskal from Pixabay

With the help of cold emailing software, you can easily automate and scale your cold email prospecting. 

If a traditional email marketing tool is built to blast thousands of emails per day to your email list, a cold email tool is made to send smaller volumes of personalized emails and follow-up sequences to your prospects. 

Since there are lots of different cold emailing software out there to choose from, we have come up with a list of criteria you need to focus on when choosing the best cold email tool for your business. 

#1 Managing prospects

Your cold email tool should allow you to easily import a prospect list from any source. Whether it is from your CRM, Google Sheets, or a CSV file. It should also allow you to organize your prospects based on certain criteria to maximize the effectiveness of your campaign. 

#2 Personalization and campaign features

Personalization and A/B testing is the key to a successful campaign. Your tool should be able to automate follow-ups, keep track of actions (clicks, automatic replies, bounces), and allow you to choose when you want to send your emails and to how many people per day. 

#3 Integration with supporting tools

The cold emailing software should allow for seamless integration with CRM or other supporting tools, manage prospects easily, and record all engagement metrics. 

#4 Tracking and analytics

Cold emailing is a trial and error process, which is why it is important to track and leverage the data you have at your disposal. The software should allow you to compare the performance of different campaigns and help you gain useful insights so you can optimize your campaigns. 

#5 Pricing

Every cold emailing tool offers different features and has different pricing plans. It can be based on the number of users, the number of contacts you’re reaching out to, or the number of email credits. Choose one that fits your needs and can help you reap the most out of your cold email campaigns. 

3 most popular cold emailing tool: A comparison

To help you choose the best cold emailing tool for your needs, we will compare the 3 most popular cold emailing tools for your reference.
Prospects: Import prospects from Google sheets or CSV fileProspects: Import prospects from Google sheets or CSV fileProspects: Import prospects from CSV or CRM
Features: Open and click rates, reply detection (No A/B testing)Features: A/B testing, drip campaigns, bounce detection, pre-made email templates, event trigger for emails.Features: A/B testing, open and click rates, reply detection, pre-made email templates, event trigger for emails
Integration: Native integration only with Pipedrive CRMIntegration: 1-way integration with Salesforce, Hubspot, and PipedriveIntegration: Native integration with CRMs like Pipedrive, Salesforce,, Base, and Copper but with limited functionalities
Analytics: Detailed reports and agency dashboardAnalytics: Detailed reports, real-time analytics, agency dashboardAnalytics: Detailed reports and analytics
Pricing: Offers a 14-day free trial. Starting from $40 per seat/month.Pricing: No free trial. Starting from $29/monthPricing: 14-day free trial available. Starting from $55 per 1,000 prospects/month. 

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